Product Informaton in Multiple Languages
A Global 500 company, in the manufacturing industry, sells a staggering array of products for the healthcare, safety, electronics, telecommunications, industrial, consumer and office markets. To initiate its global digitization efforts, the company needed to display its product information in multiple languages on the Internet and also within its own corporate information systems. There was a problem, though: its global product database was limited to English. The company's marketing units worldwide, including Latin America, Canada, Europe and Asia, had identified localization as the highest priority for its global product database. Providing multi-language capabilities would help the company better market its products to prospects and customers whose primary language is not English. Read how we helped.
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